Do you have an upcoming event or special sale you want to make sure people know about? If so, you need an advertising medium that is easy to see, highly visible, and that can withstand the elements.
If you are like most business owners, your mind may automatically go to banners. This is a great option. However, when you begin shopping for banners for your business, you will quickly discover there are two main options – vinyl banners and mesh banners.
Which one should you choose?
This is a good question. Keep reading to learn about both these materials to find the one that best suits your business’s needs.
Getting to Know Vinyl Banners
Vinyl banners are made of synthetic plastic material and are a solid sheet. The material and construction help to make these banners extremely durable, and they easily wick away water. They can also withstand wind and other wear and tear.
You may often see vinyl banners in high-traffic locations, such as shopping centers and at trade shows. With vinyl banners, a huge benefit is how they can display sharp graphics and vibrant, bold colors.
Some specific benefits of choosing vinyl banners include:
- Fast and easy printing process
- More affordable option
- Printable on front and back
- Matte or gloss finish available
While vinyl banners offer many benefits, there are also a few disadvantages you should know about. These include:
- More likely to be damaged or torn
- Easily wrinkles
Getting to Know Mesh Banners
Mesh banners are designed using woven material. The openings that are found in the weave let air move through it and help to keep the banner stable so people passing by can read what it says. Most companies use mesh banners for advertising outdoors.
Mesh banners have superior longevity and are versatile. Some of the specific benefits offered by choosing mesh banners include:
- Durable and lightweight
- Air passes through easily
- Resistant to tearing
Just like with vinyl banners, there are a few disadvantages to know about mesh banners, too. These include:
- Muted graphics and colors
- Only printable on one side
- More expensive
Which Option Is Right for You?
The truth is, both vinyl and mesh banners have their benefits and work in certain situations. You have to consider where the banner is being used and then decide which one will help you best get your message across.
Regardless of the type of banner, you decide to purchase, make sure you work with a quality printer. This is the only way you can feel confident that your message will be clear and just what you are looking for.
By considering all the pros and cons of vinyl vs. mesh banners, you should be well-informed and ready to make this important decision. If you are like many business owners, having banners made of both materials will likely prove to be beneficial. If this is the case, get in touch with the professionals today.